5 - The sales pitch content

The Sales Pitch can be broken into short segments which includes:

• Introduction and value statements

• Disqualifying / Qualifying questions

• Problems faced

• Triggering interest

• Product / service details

• Benefits

• Connecting pain and value

• ROI statements

• Differentiation

• Picture of a future state

• Name dropping

• Threats faced

• Urgency

• Facts and figures of the company

• Objection handling

• Closing