1 - Why powerful sales pitches?

According to a recent Forbes article, 50% of sales staff consistently miss their quotas. The most prominent inhibitor in missing sales quotas are reps' inability to clearly communicate and demonstrate value messages.

That means they have a problem with their sales pitch starting from the time they call the prospective client trying to sell over the phone/taking inbound calls or sitting face to face with the prospective client or even when asking for appointment.

Because of lack of planning of what to say and how to say, they start winging it from their memory building sales languages as it comes to their mind, which results in asking weak questions and weak presentation of values and highlights of products / services and objection handling. And finally closing.